Why Your Business Needs Five-Star Reviews, Everywhere!
Reputation marketing is creating a great online reputation and making it viral. There is no denying that today, online ratings and reviews influence virtually every consumer’s decision. 9 out of 10 people read reviews before making a purchase decision.
A bad review leaves a negative impression in the mind of the consumer?
When it comes to new business generation, a company’s reputation is critical?
This is the reason reputation marketing is so vital to be successful in today’s competitive marketplace.
Did you know?
- 84% of people trust online reviews as much as a personal recommendation
- 7 out of 10 consumers will leave a review for a business if they’re asked to
- 90% of consumers read less than 10 reviews before forming an opinion about a
- 54% of people will visit the website after reading positive reviews
- 73% of consumers think that reviews older than 3 months are no longer relevant
- 74% of consumers say that positive reviews make them trust a local business more
- 58% of consumers say that the star rating of a business is most important
Because Google wants to direct the search traffic to business websites, it’s important that the business behind the website has a great reputation. This is why Google displays your star rating with your listing in the Google Map section. Meanwhile, Yelp is the most popular review site, (Siri defaults to Yelp), leading many businesses to believe Google and Yelp are the foremost authority for general reviews. This is only partially true, as other search engines and directories like Bing, Yahoo, YP and BBB also display reviews. These “generic” review sites are important as well knowing 91% of consumers actually read and use reviews, so it is important to have your business’ five-star reviews on many different sites on the web and on your business’ website as well. Keep in mind that the over 500 niche or industry specific review sites are important as well, sites like trip advisor, lawyers.com, Realtor.com and Rate MD’s.
Google research has found that having positive reviews increases website traffic by 360%. This can be amplified with Google’s new inclusion of 3rd party review content from other sites. The more positive reviews your business has will the higher star rating you will get and that will translate into more qualified leads. If you think about it. Is there anything more valuable than your business’s reputation?
Reviews on Google also can contribute to ranking factors in Google’s algorithm. Google reports that having ten or more reviews will add “SEO Points” and thus contribute to an increase in ranking. If you have a great reputation but are NOT on page 1 of Google, what difference does that great reputation make? If you need to know more on how to rank on page 1 of Google, contact the experts at Law Firm Marketing Pros. We guarantee results.
Don’t let your competitors take clients that can be yours. Stand out by ensuring that your business lands on page 1 of Google when a search is done for the services you provide. Can you afford to NOT be easily found when your potential clients search online? Get in touch with Law Firm Marketing Pros today to see what exciting solutions we can provide for you and your growing business.