Law Firm Marketing Blog
What Really Makes Lawyers Happy?
Did you know that lawyers have one of the lowest career satisfaction rates in the professional sector? According to CareerExplorer, lawyers rank in the bottom 7% for happiness. The Chicago Tribune also weighed in on the emotional state of attorneys, reporting that...
7 Effective Strategies for Writing An Email Subject Line That Gets Opened Almost Every Time
Before we discuss seven effective strategies for writing an email subject line that gets opened almost every time, it’s vital to understand why lawyers and law firms should care about direct email marketing. Consider the following statistics: As of 2021, there are 4.1...
Why Are Call Tracking Metrics Vital to Law Firm Marketing?
The vast range of digital marketing strategies, technologies, and tactics available to lawyers in the 21st century is overwhelming. However, among the most helpful tools for attorneys are call tracking metrics, which provide a wealth of critical insights regarding...
What Is Digital Marketing Optimization and Why Does Your Law Firm Need It?
In today's digital age, developing the right digital marketing strategy for your law firm is critical to your overall success. However, striking the right balance between digital marketing optimization and running your firm is more challenging than it sounds....
If You Have a Marketing Plan for 2021 Do Not Read This!
Would you walk into court or a client meeting without a plan? Of course not. You serve your clients best when you have prepared in advance. Doesn’t your marketing plan deserve the same level of care and consideration? If your firm has a digital marketing plan for...
7 Forbidden Words Every Lawyer and Law Firm Must Know for State Bar Compliance
As leaders in digital marketing for law firms, we stay informed about the critical issue of compliance with the bar associations established in every state. Whether your firm opts to do its own online marketing or hire a professional digital marketing company, it’s...
The Do’s and Don’ts Every Attorney Needs to Know and Follow for State Bar Compliance in Online Marketing
As leaders in digital marketing for law firms, we stay informed about the critical issue of compliance with the bar associations established in every state. Whether your firm opts to do its own online marketing or hire a professional digital marketing company, it’s...
Google My Business Listings: Can You Add a Tracking Number to Your Listing?
As one of the industry leaders in Local SEO, Andy Leonard, Partner and Senior Operations Manager for Law Firm Marketing Pros, recently attended a roundtable event in Miami, Florida, presented by the Seven Figure Agency. These events, which take place three times a...
Law firms, COVID-19, Digital Marketing, Small Business, Lawyers, Attorneys
As many small law firms move to remote operations to prevent the transmission of COVID-19, law firm owners and lawyers are looking for ways to market their service while most of the country is staying at home. On W4CY Radio, Josh Konigsberg, partner and co-founder of...
Do I Need A Marketing Plan For 2020?
The simple answer is, absolutely Yes!!!!!!!!! Why? Because in today’s extremely competitive world, it has become even more vital to take steps in an effort to differentiate your law firm from your competition, and these strategies start with the development of an...
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