Law Firm SEO
Law Firm SEO
Law Firm Marketing Pros come equipped with the proper team of dedicated professionals in place to clearly identify and analyze your firm’s current situation and are able to develop the comprehensive strategy necessary to implement the appropriate action plan that will drive your desired results. In today’s ever-changing digital environment containing complex and multi-layered considerations, it is unrealistic to approach SEO with off-the-shelf packages or generic formulas – a detailed, customized strategy is required if you are searching for any level of success. Here at Law Firm Marketing Pros, everything we do is tailored to your specific needs, goals, practice area, and location, and we work closely with you to develop a customized situational analysis that is right for you.
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SEO (or Search Engine Optimization) encompasses an extensive range of online marketing tactics and strategies and unfortunately is widely misunderstood in today’s world. The term has become synonymous with “I want to rank higher in Google” for many people, but it is simply not that simple.
So what does this actually mean for you and your law firm? What is the optimal way to increase qualified traffic to your website? More importantly, what is the most effective method of converting this traffic from prospects to clients?
Of course, there is no easy answer: it depends significantly on your market conditions, your region, your area of practice, and your business objectives. The majority of lawyers and agencies do not realize there are three different types of SEO in today’s world, and each of these types represents an important component of a successfully developed digital marketing plan. These three types are outlined as follows:
Local SEO contains a geographical component (Maps), and is an incredibly effective way to market your law firm online because it increases your visibility on the “Map” section of the search results, offering your firm an extremely valuable level of exposure to searchers. An effectively developed Local SEO strategy leverages a number of different techniques that work to optimize your law firm’s online presence so that you show up in these local geographical searches, which is relevant to both your firm and the searcher. Generally speaking, a law firm will only rank in the “Map” section for cities in which they have a brick and mortar address.
Organic SEO does NOT include the “Map” section but represents the search results beneath the “Map” section which are displayed as a list of relevant search results. Although this is typically not quite as important as Local SEO for law firms, it is extremely helpful in driving additional qualified traffic to your website, which is significant.
Organic SEO has less to do with location and more to do with whether or not your website is relevant for certain searches. When optimizing for organic search, the intention is to get the website to show up for certain keywords which, in combination with Local SEO, result in multiple rankings for your law firm on the search results page. Organic SEO is useful for a law firm that wants to get seen and found and to receive qualified leads in a city where they do not have an address. Although some of the techniques utilized in Local SEO overlap, there are also distance factors and varying techniques used in Organic SEO.
Content SEO consists of any content created with the goal of attracting qualified search engine traffic.
Your business needs to stand out in today’s world of online consumers. Displaying content on your website that is engaging, relevant, and consistent with Google’s best practices will help your website to rank high in relevant searches. This draws potential qualified clients to your website and helps keep them there until they take the action you want them to take, which typically consists of calling to schedule a consultation or completing a lead generation form.
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Our team here at Law Firm Marketing Pros will work with you diligently to identify your needs and prioritize the opportunities likely to have the greatest influence on creating your online presence. Call to speak to one of our marketing pros today: 1 (844) 332-2042.
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Law Firm Marketing Pros
250 S. Central Blvd, Suite 100-A
Jupiter, FL 33458